Alix Baudin is Co-Founder, President and COO of Will Packer Media. Alix oversees the day-to-day operations of Will Packer Media business divisions: Production, Brand Studio, and Digital Media.
Prior to joining Will Packer Media, Alix served as senior vice president and general manager of digital product and operations for Scripps Networks Interactive, a leading developer of high-profile lifestyle-oriented content for media platforms including television, digital, mobile and publishing via popular lifestyle brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. Alix led teams responsible for product management, UX/Design, product development, operations and audience development/data science to deliver a next generation multi-platform lifestyle media experience.
Prior to Scripps Networks Interactive, Alix served as head of strategic planning and operations for Dow Jones. Alix oversaw strategic planning and business operations for the Product Group, comprised of consumer and enterprise businesses, including All Things D, Barron’s, Dow Jones Newswires, Factiva, MarketWatch, SmartMoney and The Wall Street Journal. Alix led teams responsible for product strategy, strategic planning, capital planning, pricing and commercial policy decisions and audience insight and analysis.
Preceding his time at Dow Jones, Alix was the chief operating officer of Newsweek Digital, responsible for strategy, product and business development and audience development and analytics. He also served as vice president of business development at BET Networks; chief operating officer of Carol’s Daughter Holdings, LLC; senior director of finance and strategy for Mobile ESPN, ESPN Wireless and Sports Ticker Division; and as an investment banker at JPMorgan in the telecommunications, media and technology division. Alix began his career at Goldman Sachs in the fixed income currency and technology division and in the quantitative strategies group of Goldman Sachs asset management.
Alix received his MBA from The Wharton School of Pennsylvania, a master of science in engineering from the University of Pennsylvania, and earned a bachelor of science in computer science from The City College of New York.